About Web Preference
Web Preference Limited is owned and managed by Paul Sawyer.
Paul has a background in business - having gained a First Class Degree in Economics from the London School of Economics in 1985. From there, he worked for 15 years in the City as a company research analyst for two of the major investment banks.
Three years ago, he wanted a fresh challenge, but one that would enable him to utilise his business skills, and experience of dealing with Finance Directors and Chief Executives of both large and small companies alike. Hence his move into the web industry, based on the belief that an effective web presence should form an essential aspect of any business operational strategy.
Paul has developed an excellent grounding in web based technologies (XHTML, CSS, JavaScript, PHP and MySQL) as a result of his application and devotion to the business. He has previously been qualified as a Google Adwords Professional and has undertaken studies in Search Engine Optimisation, Accessibility and Website Usability. He now develops all websites using CSS both for layout and styling. In this way he can ensure compatibility with the W3C Standards, ensuring that sites comply with the most important Accessibility criteria. On the programming front, he is an expert in PHP and MySQL; all sites are programmed in PHP5 and everything that is produced is customised to fit clients' requirements.
Paul's approach is to work with other companies who can enhance the end result with their own specific expertise. Hence, he collaborates with companies in the areas of graphic design and marketing.
Paul believes that the combination of a business background, understanding and implementation of web standards, and pooling of resources from established experts in complementary disciplines is an attractive proposition for small to medium sized business looking to establish a web presence, or enhance their current offering.
