Email Marketing
What is Email Marketing?
The delivery of marketing messages in a newsletter via email to subscribers who have given their permission to be contacted in this way - often referred to as permission based email marketing.
Advantages of Email Marketing
Nothwithstanding problems with delivery due to spam filters there are five reasons why all small to medium sized businesses should participate in an email marketing campaign:
- Unlike many other forms of marketing which are "one to one" techniques, the email newsletter is "one to many".
- Unlike print, the marginal costs in creating the newsletter are basically zero.
- Unlike print, the time to market is immediate.
- A regular newsletter is an effective way of keeping your presence in the mind of potential customers so that when they are ready to buy, they are more likely to consider contacting you for their services.
- You can plan ahead by creating your newsletters today and schedule them for delivery in the future.
There is of course, one important problem with email marketing; that of delivery (spam filters) and that some people will always be reluctant to divulge their email addresses due to privacy concerns. This is why we would always recommend offering users the option of accepting delivery of your newsletter via email or RSS.
Contact us for a no obligation discussion of your email marketing needs. We can help you write, deliver and monitor the performance of your email marketing campaign.
