Web Design
Our aim at Web Preference is to build cost effective websites that make a real difference to profitability for small to medium sized businesses.
We believe our solutions meet the requirements for any successful website:
Simple to maintain and update content
An important determinant of search engine ranking is the frequency and nature of site updates. Historically, website owners have been at the mercy of developers when it comes to updating their websites due to their lack of coding knowledge. If you choose, we can incorporate advanced content management systems which enable owners to update their site at any time of the day, without any knowledge of HTML or CSS.Designed with Search Engines in mind
Coding websites in XHTML 1.0 Strict, and using valid CSS not only ensures the correct separation of content from presentation, but also maxmimises the chances of correct indexing by the search engines. To reinforce this, we incorporate Google Site Maps as standard. In addition, a problem with many dynamically (database) driven websites is that the pages may not be easily indexed by search engines. We prevent this problem arising by creating what appear to be static URLs. An example of this can be found at Marathon School Supplies.Conform with Accessibility Standards
Through the use of Cascading Style Sheets, we ensure that structure and presentation are separated. We validate our HTML and CSS, and test each page using the automated tool at http://bobby.watchfire.com to ensure we meet Levels 1 and 2 of W3C Web Accessibility Guidelines.Simple, usable, navigable designs
Based on a thorough understanding of our clients' target market, we try to create websites designed for users. Time and time again we are told by users that they are put off by complicated, convoluted designs which only serve to confuse not enhance their experience of the website. For site owners, the message is clear - without a simple design, users will not stay long on your site, and they will certainly be unlikely to ever return.
Ten years ago, the web was exciting to people. Today, it's a tool. If it's convenient, they will use it; if not, they won't. With ten times as many sites and probably a hundred times as many pages on the web, users are getting less tolerant of difficult sites, so every design flaw means lost business. Usability has become more important than ever".
