Web Services
Web Preference offers a full range of web services to ensure your business succeeds on the internet. In addition to our core web design and development activities, we undertake website consultancy and can help drive highly targeted traffic to your site.
Web Design & Development
- Web Design
Engaging design, standards compliant code, correct use of CSS for separation of content and presentation, and ease of use.
- Web Development
Custom built database functionality using PHP and MySQL. We are also proficient in JavaScript and can provide AJAX powered solutions.
Web Marketing
For the vast majority of websites, the generation of traffic is one of the key determinants of success or failure. After all, there is little point in having a website if your prospective customers can't find it!
Web Marketing isn't just about generating traffic; it is also concerned with the methods and techniques to encourage visitors to return to the site - an aspect which many smaller businesses overlook.
Since 85% of websites are found using Search Engines, the vital importance of being visible in their listings cannot be overlooked. This can be achieved in one of two ways:
Once a visible presence on the Search Engines has been achieved, and traffic generated to a website, the next step in the process (closing the loop) is to engage with your visitors in such a way that it is possible to encourage them to return to the site independently of the Search Engines. We can help achieve this aim using two methods:
