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Web Development by Web Preference Ltd

New Django powered Site for Web Preference

Web Preference has been developing in Python and the Django framework for some time now, producing sites for South London Irish Association, Woking People of Faith and Trade Ideas Limited.

We are pleased to announce the launch today of the new website for our business, built using the same technologies.

The main advantages and benefits of Python and Django have been discussed elsewhere on the website.

Having replaced our single page web application with Django we wanted to try and make the response times for users as fast as possible. Hopefully this has been achieved using code minimisation and concantenation, and effective caching.

Rendered HTML is minified when you look at the page source, and all css and javascript files and minified and concantenated into two files thereby reducing the number of requests for each page. Caching content is a very effective way of lessening the load on the server and serving pages much faster, without the need for a call on the standard database. Django has a very good caching framework - for the entire site, views or templates. We have chosen the latter strategy, serving cached template fragments from the ultra fast Redis in-memory data structure store.

The apps we've developed for the site, aside from core pages are for the display of projects, posts and testimonials. The posts app includes an RSS feed if anyone in the UK is interested!

Another nice feature is the ability to ping Google the application sitemap once a week in an attempt to ensure that Google knows about as many pages of the site as possible.

Oct. 17, 2018


From the initial brief, Paul has understood our business needs and has gone above and beyond to ensure that our website matched our requirements. He has managed to create a professional yet personal website, which was of paramount importance to us. We are absolutely delighted with the website and Paul has been a pleasure to deal with. We have had fantastic feedback from clients and candidates as well as a good response from the email marketing tool. We would not hesitate in recommending Web Preference and look forward to working with them in the future.

March Recruitment

Web Preference has supported us technically and with ideas on the design. However, I believe their biggest plus, is how quick they respond to queries and resolve issues. Our site is continually evolving, and web Preference is always available to assist us, and we have formed a great relationship.

Fire Systems

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